During my nine years at Rain, my colleagues and I set the standards and developed industry best practices for DRTV in the DTC space. We’ve exceeded the norms and cracked the performance codes. Prior to that, I did groundbreaking and record breaking work in Retail, Healthcare, Financial Services, and Automotive. I helped establish controls that lasted for decades in Direct Mail and Digital. Early in my career, I honed my sense of humor working on MTV Networks (Nickelodeon, Nick at Nite, MTV, VH-1, etc.). More work below:
