For more than two decades, I’ve created Brand, Digital and Direct advertising for world-class brands of all sizes and at all stages of growth. My career focus has been on melding strategic branding with effective selling to create powerful campaigns.
Prior to becoming independent in 2022, I led the creative team at Rain the Growth Agency for nine years. Before that I held creative leadership positions at top agencies (mostly in NYC, with two years in Chicago).
Havas Creative
DDB
OgilvyOne/Ogilvy Interactive
Rapp
Hill Holliday
Y&R/Wunderman
I have led creative for new business at many agencies, with a very high success rate. The largest win was Ameritrade ($200MM) while I was ECD at OgilvyOne/Chicago. At Rain we brought in Mercari, Redfin, 23andMe, USAA, Leesa, Allen Edmonds, 1800CONTACTS, SoFi, Texture, SOMA, and quite a few more.
I have deep expertise in Financial, FinTech, Marketplaces, Real Estate, Retail, Healthcare, Pharma, Automotive, and Credit Cards. I have also done extensive work in Mattresses, Electronics, BioTech, Footwear, Insurance, Optical, Entertainment, Tax Prep, and Outdoor Power Tools.
My professional philosophy can be summed up in two words: Curiosity and Generosity.
Curiosity allows me to quickly grasp new knowledge, new situations, and understand new people. Generosity encourages me to share my ideas, skills and knowledge—and to be open to the contributions of others.